Plans and Pricing

Brokerages

It’s a challenging time in real estate. So we got creative to offer plans to fit every brokerage.

Option A

Most features

Broker ‘wholesale’ licenses Professional Edition for all agents.

Option B

Budget-friendly

Broker licenses Standard Edition. Agents may upgrade to Professional Edition.

Option C

Partner-sponsored

Broker launches the platform with local marketing as ‘sponsors’.

Standard edition (for agents)

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Professional edition (for agents)

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(Agents pay to upgrade)

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Homeowner hubs for brokerage’s closings and past transactions

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White-labeled platform

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Most features

Broker ‘wholesale’ licenses Professional Edition for all agents

Standard edition (for agents)

pho-dash-icon

Professional edition (for agents)

check

Homeowner hubs for brokerage’s closings and past transactions

check

White-labeled platform

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Budget-friendly

Broker licenses Standard Edition. Agents may upgrade to Professional Edition.

Standard edition (for agents)

check

Professional edition (for agents)

(Agents pay to upgrade)

Homeowner hubs for brokerage’s closings and past transactions

check

White-labeled platform

check

Partner-sponsored

Broker launches the platform with local marketing as ‘sponsors’

Standard edition (for agents)

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Professional edition (for agents)

check

Homeowner hubs for brokerage’s closings and past transactions

check

White-labeled platform

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Empower your agents

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Unlock opportunities

Engage homeowners

Close more transactions

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Enrich your database

Homeowner data

Standard edition

For your agents

Professional edition

For your agents

Get actionable data on 100m+ homes, monitor homeowner activity, and unlock sales opportunities

Not included Unlimited
Propensity scores
See who’s most likely to buy, sell, and borrow next. Propensity scores are available for nearly every home nationwide.
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Homeowner monitoring
Get notifications when homeowners buy, sell, or list their home for sale.
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Homeowner intelligence
View details about your contact's homes – including value & equity, mortgage, taxes, ownership, property details, building permits, and climate risk.
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Opportunity alerts
Get notified when homeowners engage or are likely to transact.
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CRM sync
Automatically update your CRM with homeowner activity and opportunities.
(coming soon)
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checkAdditional usage fees may apply
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Engage homeowners

Growth + retention

Standard edition

For your agents

Professional edition

For your agents

Give homeowners a portal to manage home, save money, and build wealth

250 homeowners per agent 1,000 homeowners per agent
Homeowner hubs
Use homeowner hubs to prospect, nurture sphere & leads, and provide closing gifts.
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View Homeowner hub features dropdown icon
Home value and equity
Provide homeowners with multiple monthly home value estimates.
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Purchasing power
Show homeowners what they can do with their equity, including making improvements or purchasing another home.
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Mortgage and borrowing
Illustrate borrowing scenarios based on today's interest rates, so that homeowners know when is a good time to refinance.
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Market reports and trends
Help homeowners understand their real estate market, including price trends, days on market, home values, and recent sales.
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Remodel upside and costs
Show homeowners which projects will add value to their homes, and provide localized cost estimates.
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Home management
Give homeowners a customized management plan based on what’s under their roof.
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Home services
Help homeowners find and hire pros to get home projects done – including your local business partners.
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Home inventory, timeline and docs
Give homeowners a central place to manage everything home-related.
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Homeowner touchpoints
Stay top of mind with personalized, AI-driven touchpoints
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Touchpoints delivery and customization
Send marketing touchpoints from your private email domain and SMS number
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Fully white-labeled
White-label the entire homeowner and professional experience for your organization
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Co-market with partners

Marketing

Standard edition

For your agents

Professional edition

For your agents

Reach more homeowners, offer more services, and reduce expenses by marketing with partners

Not included Included
Recommended pros
Recommend home services professionals from your network.
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Lender co-marketing
Reach more homeowners together by partnering with lenders.
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Home services co-marketing
Exclusively feature your network of home services providers, track referrals, and generate income
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Build new relationships

Acquisition

Standard edition

For your agents

Professional edition

For your agents

Integrate homeowner data and hubs into your marketing.

Homeowner landing pages
Build relationships by letting homeowners explore their home's "digital twin", then claim it
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Social media marketing
Engage and grow your audience while onboarding homeowners from Facebook, Instagram, Linkedin, YouTube, X, and TikTok
(coming soon)
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Direct mail integration
Onboard homeowners from postcards, flyers, and other print media
(coming soon)
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Widgets and APIs
Onboard homeowners directly from your websites and other digital marketing
(coming soon)
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Get Homeowner.ai for your brokerage