Summary
Opportunity Scores help you prioritize which homeowners to pursue next by combining homeowner data & activity.
How it works
- Each homeowner is given a score based on facts about their home, likelihood to transact (propensity), and hub activity
- Scores are illustrated as 1-5 bags of money and may change daily, weekly, or monthly
- Scores are based on the occupation of the industry professional viewing them
How you benefit
- Prioritize sales & marketing efforts by pursuing homeowners with the highest score
- Get notified when scores increase, so that you never miss an opportunity
How to use it
- Import your contacts, link them to properties, and onboard them to homeowner hubs
- The platform will run on autopilot – engaging homeowners with personalized content, monitoring homeowner data, and tracking activity
- You’ll get notified of your highest-scoring opportunities weekly, and alerted daily if things change
Additional info
- You can see Opportunity Scores for any property in the US – but in order to incorporate homeowner activity (a major component) you’ll need to onboard them into a hub
- Opportunity Scores are different for real estate agents, lenders, home services companies, etc. – because each provides different solutions
Related resources
- Guide: Understand your pro dashboard
- Tip: How opportunity scores work
